Sumiran Chhetri, a nutritionist, curator, and stylist from Kalimpong, West Bengal, has been featured in Bollywood megastar Deepika Padukone’s newly launched self-care brand, 82°E, or Eighty-Two East. With the tagline “Born in India, for the World,” this self-care brand, according to its co-founder, has been “inspired by the standard meridian that runs longitudinally through India, shaping the relationship with the rest of the world.” Deepika has announced this launch through her social media, which has been further shared by Sumiran Chhetri on her Instagram handle. It is a huge moment of success for the Kalimpong lady to work for an international brand, and a moment of pride for the people of Kalimpong.
Sumiran is also the founder of a cloth curator store named ‘Lali Vintage’. She consistently talks about the art of thrifting and sustainable and conscious fashion, which is an alternative trend to fast fashion. Conscious fashion consists of apparel and accessories that prioritise the sustainability of people and the planet. Her online thrift store, “Lali Vintage,” is widely loved among the masses with the tagline, “A home for pre-loved pieces handpicked and curated with love.” Thrift stores are growing in popularity because they are environmentally friendly and provide a great mix of fashion that breathes new life into old items. Sumiran’s Team Lali has also initiated a collection and donation endeavour for the Kalimpong orphanage.
